Taking new clients — free audit, no commitment

Your Google Ads
should be bringing
calls, not clicks.

I manage Google Ads for local service businesses. I also build the landing pages, set up the call tracking, and wire the CRM — all under one roof, no subcontractors. You get more calls and less wasted spend.

Luke Tascone
1,300+
Local service business ad accounts audited
80%
Had no phone number visible above the fold
95%
Had no contact form on the page their ads pointed to
$0
What the audit costs — I find the waste before we talk price
Who I work with: HVAC  ·  Roofing  ·  Plumbing  ·  Garage Doors  ·  Water Damage Restoration  ·  Home Services  ·  Contractors
What I Do
Ads managed. Pages built. Leads tracked.

Google Ads Management

I run your campaigns — keywords, bids, ad copy, negative lists — with a focus on calls and booked jobs, not vanity metrics. Monthly reporting, no lock-in contracts.

Call Tracking & Analytics

Conversion tracking, call tracking, and Google Tag Manager — set up so your account knows which ads are producing real phone calls, not just clicks.

Landing Pages That Convert

Custom-built pages with your phone number at the top, a clear offer, and no distractions. Because sending $3,000/month in ad traffic to your homepage is how leads disappear.

Ad Account Rescue

Already running ads but not seeing calls? I'll audit your account and show you exactly where the budget is going. Sometimes a small fix eliminates a big problem.

CRM & Follow-Up Systems

Pipeline setup, lead routing, and automated follow-up sequences — so no lead falls through the cracks after they call or fill out a form.

Business Automation

Automations that eliminate manual work — from lead intake to invoicing — so your team spends time closing jobs, not copying and pasting between tools.

What I Find
Real audits. Real problems. Real fixes.
HVAC Company · Southeast

Spending $4,200/month sending traffic to a homepage with no phone number

Their Google Ads were active and driving clicks — but the homepage had no phone number above the fold, no contact form, and a 6-second load time on mobile. Visitors were bouncing before they could even call.

Phone number buried below three scrolls of content
No click-to-call link — mobile users couldn't tap to dial
No contact form anywhere on the landing page
Built a dedicated landing page with phone number at top, form below, and 1.8s load time
Roofing Contractor · Carolinas

Running ads on the right keywords but losing every lead at the landing page

Good keyword targeting, decent ad copy — but the page they sent traffic to was their general homepage. No mention of the service area, no reviews, no clear call to action. The ads were doing their job; the website wasn't.

Page title was just "Home" — hurting Quality Score and rankings
No reviews, testimonials, or trust signals anywhere on the site
No mention of the city or service area — invisible to local search
New landing page with reviews, city name in title/copy, and a prominent "Get a Free Estimate" button
Plumbing Company · Virginia

Site flagged "Not Secure" by Google — killing trust before visitors even read the page

No SSL certificate, site not mobile-friendly, and no meta description — meaning Google was showing a blank snippet in search results. They were paying for clicks to a page that actively discouraged people from calling.

No HTTPS — browser showing "Not Secure" warning to every visitor
Not optimized for mobile — text unreadable without pinch-zooming
Missing meta description — Google showing random page text in results
SSL installed, mobile-responsive rebuild, proper meta tags, and a clear call to action
No fluff. No mystery retainers.
01

Free audit, no pitch

I look at your ad account, landing pages, and tracking setup and tell you exactly what's wasting money. Most accounts I audit have 3+ fixable problems immediately visible. You get the findings whether we work together or not.

02

Campaigns built to get calls

I structure campaigns around the searches that produce booked jobs — not broad traffic. Tight keyword groups, dedicated landing pages, and ad copy that matches what your customer is actually looking for.

03

Everything handled in-house

Landing pages, call tracking, tag management, CRM pipelines — I build it all myself. No outsourcing to subcontractors, no markup, no waiting in someone else's dev queue.

04

Monthly. Cancel anytime.

No 12-month contracts. I work month-to-month because the results should be obvious enough that you want to stay. If they're not, you shouldn't.

Why Ads Fail
The problems I find on every audit.
Your ads send traffic to your homepage
The most common $2,000/month mistake
  • Homepages are designed for everyone. Ad landing pages are designed for one thing: getting a call or form submission from someone who just clicked your ad.
  • I build dedicated landing pages matched to your ad campaigns — with your phone number at the top, a clear offer, and no distractions.
  • Businesses that switch from homepage to dedicated landing pages typically see conversion rates jump 2–4x without changing a single word of ad copy.
Fixable in days
You don't know which ads are generating calls
Flying blind with a $3,000/month budget
  • If your Google Ads account isn't tracking actual phone calls and form submissions as conversions, you're optimizing for clicks — not customers.
  • I set up call tracking, form tracking, and Google Tag Manager so your account knows what's actually working.
  • Once tracking is right, Google's own algorithm can start finding more of your best customers automatically.
Fixable in a day
Leads come in and disappear
The follow-up gap that kills close rates
  • Most local service businesses have no system for what happens after a lead submits a form or calls and doesn't book. That lead is just gone.
  • I set up CRM pipelines with automated follow-up sequences so every lead gets contacted, tracked, and followed up with — even when your team is busy.
  • For most businesses, fixing the follow-up alone recovers enough revenue to more than pay for everything else.
Fixable in a week
Tools & Platforms
What I use to get it done.

Ads & Analytics

Google Ads Google Tag Manager Google Analytics 4 Call Tracking Conversion Tracking Microsoft Ads

Landing Pages & Sites

Custom HTML/CSS WordPress Webflow PageSpeed Optimization Mobile-First Design

CRM & Automation

HubSpot GoHighLevel Salesforce Zapier Make (Integromat) Lead Pipeline Design Follow-Up Sequences

Industries

HVAC Roofing Plumbing Garage Doors Water Damage Home Services Contractors
Credentials
Certified where it matters to your business.
Google Skillshop
Google Ads Search Certification
The core certification for running local service ad campaigns — direct from Google. Covers search campaigns, bidding strategy, and Quality Score optimization.
Google Skillshop
Google Analytics Individual Qualification
Validates that I can read what's actually happening with your traffic — not just report on clicks, but trace them to real calls and booked jobs.
HubSpot Academy
Inbound Marketing Certification
Marketing strategy and lead funnel design from one of the most recognized names in CRM and marketing software.
Microsoft Advertising
Microsoft Advertising Certified Professional
Covers Bing/Microsoft Ads — relevant for service niches like HVAC, garage doors, and roofing where the customer base uses Bing at higher rates than average.

Find out what your Google Ads budget is actually buying.

I'll review your ad account, landing pages, and tracking setup — then send you a report showing exactly what's working, what's wasting money, and what to fix first. No cost, no commitment.

Ad account structure and keyword targeting review
Landing page audit — speed, mobile, conversion elements
Call and conversion tracking verification
Specific recommendations you can act on immediately

Request your free audit

Takes 60 seconds. I'll follow up within 24 hours.

No spam. No sales calls. Just the audit. Privacy policy.

Rather just talk? Call or email — I respond the same day.